Artificial intelligence can be used as a tool in the creative process. It can support human creativity and streamline workflows related to music creation. However, AI cannot replace human creativity: under current legislation, only the result of a human’s creative work can be protected by copyright.
AI services must not be developed by unlawfully using the results of human creative work. Like any other service that utilizes protected content, AI operators must enter into agreements with rightholders or their representatives, such as Teosto.
As technology evolves, it is essential to establish clear rules for the use of AI and AI-generated music. At Teosto, we are working with creative industry to promote responsible AI. This includes ensuring transparency in AI services, negotiating the use of works, securing fair compensation for rightholders, and safeguarding the competitiveness of the entire creative sector.
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