Nordic licensing agreement on the use of music in SoundCloud
Polaris Hub, a joint venture between the Nordic collective rights management societies Teosto, Koda (Denmark) and Tono (Norway), has entered into licensing agreement with SoundCloud. The agreement also covers music represented by the Icelandic society Stef.
The agreement with SoundCloud is the first of its kind in the Nordic territories. The agreement covers services free for consumers, which will have advertising, and the new Go+ subscription service.
The agreement covers the countries where SoundCloud has launched its new services in the EEA area and Switzerland. SoundCloud launched its new Go+ subscription service in Finland, Sweden, Denmark and Norway on 25th March 2020.
– We are very pleased to have reached an agreement with SoundCloud. The agreement gives Nordic composers, lyricists, arrangers and music publishers the opportunity to earn revenue from the use of their music, both in free to consumers, advertising funded services and paid subscription services. We also get data on the use of music in different areas, says Åsa Carild, CEO of Polaris Hub.
– With the current corona situation, online services have become increasingly important for both music creators, publishers and consumers. The agreement will make it possible to listen to diverse content as well as channel copyright revenue to music authors and publishers, says Risto Salminen, CEO of Teosto.
Polaris Hub is a joint venture created by the Nordic collective rights management organisations Teosto, Koda (DK), and Tono (NO). Polaris Hub acts on behalf of all three organisations when negotiating and entering into agreements with international digital music services, to provide music fans with access to the broadest catalogue of songs as well as faster distributions and lower costs for all the rightsholders represented by the three Nordic collective rights management organisations.